# Hirika & Dhruti

> An online store for Hirika & Dhruti, an Indian ethnic-wear label selling kurta sets, Anarkalis, lehengas, sarees and shararas. Live at hirikadhruti.com.

- Kind of build: E-commerce
- Status: live
- Built for: Hirika & Dhruti
- Live at: https://hirikadhruti.com/

## Outcome

An online store for Hirika & Dhruti, an Indian ethnic-wear label selling kurta sets, Anarkalis, lehengas, sarees and shararas.

## What we built

An online store for Hirika & Dhruti, an Indian ethnic-wear label selling kurta sets, Anarkalis, lehengas, sarees and shararas. Live at hirikadhruti.com.

## Highlights

- The store on Shopify
- A ten-size range from XS to 6XL carried on almost every piece
- A custom-order route for bespoke embroidery and fits
- A size chart, and shipping, returns and order-tracking pages
- An our-story page, a contact route and a blog
- Ten content pages
- Sizing is the load-bearing part of this build. Almost every piece carries a ten-step range from XS to 6XL, a variant matrix most fashion stores never attempt, and anything outside it routes to a custom-order page for bespoke embroidery and fits. Stock and made-to-order run through one storefront

## Stack

- Shopify
- E-commerce
- D2C

Built by Nudge Systems. [Every case study](https://nudgesystems.in/work).

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